Mazda Brand Campaign

Mazda have been making cars in their hometown of Hiroshima for nearly a hundred years. Yet despite this success, Mazda came to realise that nobody really knew much about the company, its people and its unique history.

The solution to this problem was a documentary style campaign that told the true stories about Mazda, its history and its unique way of thinking through the people who have shaped it.

The long-format online films were supported by print ads, brochures and mailings.

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